Create great content
Impact-Site-Verification: 10754a23-a0e5-4d79-b514-6e797d814e5a What does great content mean?
What makes the 'great' content different from the 'good' content? Well, quite simply, great content is content that goes that extra mile - for example; basic content may get read, good content may great read and shared, but great content is content that will get read, shared, and talked about.
Creating Great content can help you reach a lot of people's interest because creating good and great content helps the reader get interested in what he or she is reading and that can help you get their attention on what you promote or advertise on your page
Most times you have all about what the client or the visitor needs not what you are interested in. It will more beneficial if you serve your visitors what they are looking for and then write as each for them o understand what you mean 100% and then answer each question that asks you
If you want your content creation strategy to include infographics, keep these best practices in mind:
- Choose the right data for your target audience
- Choose the right graph or chart for your data
- Do your research
- Tell a simple visual story
- Don't add too much data
- Make your main points easy to read and remember
How to identify the right content for your audience
- Identify your best-performing content
- Repurpose the good old stuff
- Involving your audience
- Leverage analytical tools
- Create audience personas
- Utilize social media tools
- Look at what your peers and competitors are doing
- Experiment
Identify your best-performing content
You don’t always have to reinvent the wheel. Sometimes you already have what you need to appeal to your audience in the form of old content. It is easy to overlook this approach, but it is highly effective if well implemented.
Analyze all your content, identify what the audience liked the most, and focus on it. This can be infographics, reels, tips, listings, or even tests. To help you identify what is working there are some key metrics that you can focus on when analyzing your content. These can be split into two main categories:
- Engagement metrics: The number of likes, shares, saves, comments, and clicks that your content receives on a given platform. The higher the level of engagement, the more relatable the content was for your audience.
- Awareness metrics: Covers impressions and reach. Impressions are the number of times a post shows up on someone’s timeline while reach is the potential volume of unique visitors that your post could have. If you are running a business, you could also evaluate the number of referrals and conversions that your post or content makes.
Repurpose the good old stuff
Secondly, you can simply reuse or republish content that performed well before. It worked back then, so it could work again this time around. However, we advise tailoring it and repurposing it for different platforms or tweaking it to different formats.
For example, you can edit a well-performing video into a reel, which is simply a different form of consumption for your audience. Or, you can post parts of a high-traffic blog post as social media content as long as the information is still relevant.
Identifying the right content to reuse or republish ties into the first point discussed above. Using the metrics identified, you can identify a post that had the highest number of comments, shares, clicks, impressions, and reaches, and this can be an excellent place to start. However, it doesn’t end there.
Reinvigorating a piece involves not simply reposting the content as it was, but giving it a new lease of life. This can include reusing visuals in a creative way, turning a simple static post into a dynamic experience, adapting the content for cross-platform sharing, or even creating a series of posts from one idea.
Involving your audience
At the end of the day, you are creating content for your audience. There is no better feeling or sense of fulfillment than a customer knowing that their input is valued and appreciated.
Feel free to reach out to your audience for insights. Ask them what they would like to see and implement their feedback into your content strategy. There are a couple of ways you can do this
- You can hold polls or Q&As on platforms such as Instagram.
- Review the audience’s comments on content that you have already posted.
- Alternatively, you can have simple, quick questionnaires to fill in, akin to communication surveys, sharing their thoughts and insights
Another effective way to involve your audience, especially as a business owner, is to conduct email surveys. This means leveraging your mailing list, coupled with email management tools, to schedule your email surveys and monitor customer feedback, archive their feedback, and analyze it later for better content development
Leverage analytical tools
Data collection has never been easier, and the same with data analysis.
With intuitive tools such as Facebook Insights, Instagram Insights, Google Analytics, and other marketing tools, you can easily identify what type of content your audience likes. You can also learn more about your audience’s geographical location, interests, gender, and age.
It’s a win-win idea because, with the insights that these tools give you, you can also prepare for, say, a Facebook Ads campaign or other promotions. Shoot two tasks with one stone, so to speak.
These are all crucial factors that can better tailor your content to their needs and preferences. Ultimately, they will yield better engagement, along with an overall effective marketing campaign
Create audience personas
This strategy ties to the point above. Your target audiences already most likely have personas. A persona is a representation that is founded on behavioral data and knowledge gained from understanding tastes and preferences. Once you have insights into your audience, you can then outline your marketing personas.
Typically, personas make the audience relatable while giving you a better understanding of their interests, desires, fears, pains, and preferences. Additionally, with the data collected, you can further dissect and diversify specific customer personas, allowing you to narrow down on specific niches, and further tailor your content to your audience’s preference.
With this information, you can easily develop more targeted information that the consumers will find valuable. This can take the form of identifying the right influencers for a given campaign, segmenting email lists, selecting the right time to launch a marketing campaign, and even identifying the right channels to push specific content. This, in turn, will allow for a better, more effective content strategy for your business.
Utilize social media tools
Social media is the best platform to share your content, gather consumer data, and engage with your existing and potential customers. Utilizing social media tools would give you more in-depth insights than analytics tools, some of which we mentioned earlier.
Here are a few of our favorite social media tools:
- WhatsTrending
- Google Trends
WhatsTrending
In a fast-moving world, you need a tool to show you what’s trending on social media news. With this tool, you can see different categories, view different topics, and see exactly what your audience is discussing. This way, you can tailor or optimize your content to align with your consumers’ preferences
Google Trends
Google Trends allows you to see how a specific search time performs over time. You can specify the location, date range, or even category, and it will show you how a particular term or word is performing. This will allow you to craft your content in a way that would also perform well once posted.
Two more honorable mentions include Sprout Social and Buzzsumo platform. They allow you to see what content or topics are performing better, so you can generate content that fares well once posted.
Look at what your peers and competitors are doing
Once again, you do not have to reinvent the wheel. Simply look around you and see what your competitors are doing. If they take a specific approach to creating content for their audience, it could be working out well for them.
Observe and learn from them. But make sure that you tailor what you learn to your specific business and your specific audience.
You can gather the requisite information by joining forums and Facebook groups. You can also follow your competitors’ social media accounts, check out their backlinks or even attend conferences and seminars to gain the insights and knowledge that you need
Experiment
At the end of the day, everyone is just trying, and so should you. Go all in and experiment with different types of content. You may just stumble upon something that both you and your consumers like, and it will be the beginning of a successful period in your business’ content development approach.
You still need a plan, though. For starters, you can audit your existing content. This can then be followed by setting specific milestones, which you will then monitor to gauge performance. Having this structure would allow for a more successful approach to content creation. It would also mean that your time and resources won’t go to waste.
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