AFFILIATE MARKETING SUCCESS
TABLE OF CONTENTS
INTRODUCTION............................................................................................................4
CHAPTER 1: WHY AFFILIATE MARKETING IS THE BEST WAY TO MAKE MONEY FOR
BEGINNERS ..................................................................................................................6
HOW AFFILIATE MARKETING WORKS .................................................................................... 8
CHAPTER 2: HOW TO FIND AND SELL AFFILIATE PRODUCTS........................................11
SELLING PHYSICAL PRODUCTS AND SERVICES......................................................................... 13
Other Options for Selling Physical Products ........................................................... 16
SELLING SERVICES ............................................................................................................ 17
CHAPTER 3: HOW TO CHOOSE AFFILIATE PRODUCTS WISELY......................................18
WHAT NOT TO SELL ......................................................................................................... 19
ALTERNATIVE STRATEGIES.................................................................................................. 20
CHOOSING PHYSICAL PRODUCTS......................................................................................... 21
CHAPTER 4: BUILDING AN AUDIENCE AND MARKETING THE PRODUCTS ....................23
HOW TO CREATE A BRAND THAT SELLS ................................................................................ 24
PLACING YOUR LINK ......................................................................................................... 27
Creating a Sales Page............................................................................................. 27
Building a Store ...................................................................................................... 30
More Ways to Sell .................................................................................................. 31
PPC ADVERTISING AND OTHER MARKETING ......................................................................... 33
DIRECT SELLING THROUGH FACEBOOK AND OTHER PLATFORMS ............................................... 35
CHAPTER 5: POWERFUL MODERN TOOLS AND STRATEGIES........................................36
CRUCIAL TOOLS FOR TAKING AFFILIATE MARKETING TO THE NEXT LEVEL.................................... 37
More Tools ............................................................................................................. 39
CONCLUSION .............................................................................................................40
Introduction
Affiliate marketing is one of the most effective ways for anyone to earn money online. This is a quick and passive method to earn cash that is highly scalable, and that is easy to set up. No technical skill is required, and if you choose the right products and connect with the right market, you can stand to make hundreds or even thousands of dollars in a short space of time.
But let’s back up for just a moment. First: what precisely is affiliate
marketing? How does it work? And what makes it so much more
effective than other money-making strategies for internet
entrepreneurs?
Essentially, affiliate marketing means selling a product that is not
yours for a commission. You then get to earn money for each sale
you make, meaning that all you need to do is to connect that
product with an audience that will appreciate it.
When selling affiliate products such as eBooks, you will often find
that you get to keep 70% or more of the profit! Choose the right
product, and you can earn just as much money as someone who
built a product themselves.
In this book, you will learn the benefits of affiliate marketing, as
well as how to get started quickly and efficiently in order to begin
making money. With smart product selection, a primed audience,
and just a little bit of good fortune, this could genuinely change
your life.
For those that are already selling affiliate products, this book
should serve to provide you with the additional skills and tips you
need to really take your business to the next level. This includes
the tools being used by top brands in order to sell HUGE ticket
items like MBA courses and $5,000+ powerhouse laptops.
Chapter 1: Why Affiliate Marketing is the Best Way to Make Money for Beginners
Affiliate marketing is a concept that eludes many people. How can
you make money from selling something you didn’t make?
How can earning money online really be that simple?
The simplest way to explain it is that it is essentially sales. You
are acting like a seller and earning commission on any sales you
make. In that way, you are just like the door-to-door salesmen
who come around to sell you broadband.
The difference is that you aren’t going door to door. The internet
is your door and this is a door that gives you access to everyone on the planet. That right away gives you a huge advantage – and
especially when you learn how you can get the visitors to come to
you.
The other difference here is that the commission scheme is going
to be highly different. Regular salesmen will normally get a small
cut of whatever they sell: perhaps 5-10%. As mentioned, the
difference with affiliate marketing is that you’re going to get as
much as 70-80% of the proceeds. That’s right: often as an affiliate
marketer, you are actually going to earn more than the creator of
the product!
This is what makes affiliate marketing so hugely appealing:
because it means that you can start earning just as though you
were selling your own product, but without having to invest lots of
money to create something from scratch.
What’s more, is that because you’ll be selling a product that is
already out there, you can choose something that is already
selling in big numbers. When you create your own product to sell,
there is always a small risk that you’ll build something that no one
wants. When you simply market something that is highly popular,
that becomes much less likely!
Another huge benefit of affiliate marketing is just how scalable it
is. If you create a single web page selling the merits of an affiliate
product, then you can start profiting from it within hours. In that case then, what is to stop you from making another page to sell
another product? And another page to sell another product?
How Affiliate Marketing Works
So, let’s get a little more technical, shall we? How precisely does
affiliate marketing work and why would a creator ever be happy to
give away so much of their own profits?
First, let’s consider the type of content you are going to be selling.
To many marketers, affiliate products will be digital products.
There are plenty more options, which we will explore in this book
later. But for now, that’s what we’ll focus on. That means things
like eBooks, online courses, and presentations.
Digital products are immediately a good choice for selling online
because they have zero overheads and no ‘COGs’ (this is a
business term meaning ‘Cost Of Goods Sold’. That means that
the creator doesn’t have to pay out at all for each sale and they
can instead just make a profit and share that profit. It also means
they never had to invest large amounts of money up front and they
don’t have to handle delivery either.
So, the creator likely made this digital product themselves using
Word or a camera, or perhaps they outsourced the creation to
someone else. Either way, they will have built this ebook or
course with the intention of selling it for profit.
Then the creator will probably have begun selling said product
from their website or from a random page online. They’ll try to
drive as much traffic as they possibly can to their website in order
to encourage people to buy from them and thus they’ll have their
own passive income stream.
But there’s only so much promotion that one person can do and
eventually their well is going to run dry. That is when a creator
might start looking for affiliates to work with to help them promote
their products.
The product creator is thus willing to offer affiliates like us 70%
and above because they want to incentivize us to sell their
products. They also want to encourage us to sell their products
rather than the products that other creators are offering affiliate
programs for.
While the creator will now only make 30% on their sales, this is
still 30% more than they would have made on those sales
otherwise – because they wouldn’t have existed.
And if that seller can attract thousands of people to their books
with a legion of online marketers, they’ll be making gigantic profits
and much more than they could on their own.
In short, this is a win/win situation. The creator gets a thousand
more sales by encouraging marketers to work with them and affiliates get to sell a product as though it were their own and keep
most of the profits! They can make just as much money as they
would form their own ebook or course, but without having to
develop one and take that huge gamble.
Specifically, the way this process actually works is via the use of
‘affiliate links which in turn work via cookies.
When you find an affiliate product you want to promote, you will
be given an affiliate link and this is what you need to include on
your sales page and in your blog posts.
When a buyer clicks on your affiliate link, they will first be
redirected to another page on the web. Here, a cookie will be
stored on their computer which will identify them as having come
from you. Now, when they buy something from that store, they will
be recorded as being ‘one of yours’ and the commission will be
added to your total for you to withdraw at some point in the future.
For you it’s simple: promote the product and provide the link.
That’s all there is to it!
Chapter 2: How to Find and Sell Affiliate
Products
Okay, that’s enough hypothetical talk… how do you actually get
started and become an affiliate marketer?
Well, first you’re going to need a product. In order to get this, you
are going to need to head over to a website such as Clickbank or
Commission Junction. Another good one is JVZoo
Here, you’ll be able to see a large selection of different products
that have affiliate programs. Just scroll through and look for the
ones you’re interested in. You’ll find that you can see some
information regarding the different products, so try to look for things that are selling for a decent price and offer a good
commission.
Some sites will let you see a rough number of sales, in which
case you of course want to look for the items that are selling well.
Once you’ve identified the product you would like to promote, you
then need to contact the owner. If you are successful, they’ll
provide you with your link and you’ll be free to use that as you
choose.
Something else to keep in mind here though is that many affiliate
products will include marketing materials along with them.
Remember: if you are doing well, that means that the creator is
doing well. They have every reason to want to see you succeed
and as such, they will provide things like emails, a sales page,
banner ads, and other materials in many cases.
If you’re someone who is completely new to the world of
marketing, then I highly recommend that you choose a product
that offers these kinds of bonuses. This way, you can get up and
running almost instantly by simply copying and pasting the
materials you’ve got.
You should then see yourself sell in the same numbers: it’s the
same product and the same marketing spiel… so there’s no
reason that it shouldn’t work just as well.
Like I said before: this is literally a ‘copy and pastes’ business
model. Someone else already has the product selling well with a
set system, all you are doing is copying the same system but
making sure it’s your bank account that will receive the income.
Selling Physical Products and Services
While selling eBooks through platforms like JVZoo is an excellent
way to ensure that you can keep the maximum profit, it also has
its limitations. Despite what some other marketers might tell you,
the most popular type of product online is still of the physical
variety.
And this makes sense if you really think about it. How many
people do you know who buy physical products? Pretty much
everyone, right? But then how many people do you know who
would buy an ebook? Your Grandma might not (unless it’s
through Kindle) because she doesn’t know how to use a PDF file.
Likewise, your friend who doesn’t like reading probably wouldn’t
either!
And that basically leaves you with a much smaller cut of the
market.
So how do we go about selling physical products as an affiliate
marketer? The most popular option is to become an Amazon
Associate.
Amazon’s associate scheme is their version of an affiliate
program and it’s a very tempting option for many marketers.
If you look up information on affiliate marketing, then you’ll likely
find that the vast majority of it focuses on selling digital products
through the likes of JVZoo, ClickBank, and Commission Junction.
On Amazon, things are different. Amazon is already splitting the
profits with the manufacturer, they have to pay for storage,
shipping, and postage, and generally, they can’t afford to offer you
more than 4% or maybe 8% at a push.
This means you’ll have to sell a lot more items at much higher
prices in order to turn a proper profit.
But does that mean you should rule Amazon Associates out? Not
at all.
For starters, selling physical products is often much more
profitable than selling digital products. Think about it: are you
more likely to spend lots of money on something you can hold in
your hands and show to friends, or something you have to read
on a computer screen?
Better yet, Amazon is a recognized brand and a company people
trust. That means they’re much more likely to buy from them –
and they can buy with one click!
Amazon has a massive roster of products you can sell and that
means there will be something relevant to go with nearly every
article.
And finally, if someone clicks on your URL but ends up buying
something else from Amazon… you still get paid! This can
potentially result in a lot of earnings if someone were to – for
example – buy a new computer and you were to get 8% of that.
Even if you didn’t promote the product directly, as long as you
sent the buyer to Amazon in the first place, you would earn that
commission.
So, the best thing to do? Use both types of affiliate marketing! But
just don’t leave Amazon out of the equation or you’ll be missing
out!
In future chapters, you’ll discover how to promote Amazon
products slightly differently, in order to get the most from them.
(Note: One limitation of Amazon Associates is that you can’t earn
cash if you don’t live in the same country. In other words, if you
are based in the UK, then you will need to send your customers to
Amazon UK. You can still make sales through Amazon.com, but
you’ll only be able to collect vouchers in exchange.)
Other Options for Selling Physical Products
Amazon is of course not the be-all and end-all when it comes to
selling physical products. There are countless physical stores out
there, as well as many manufacturers that will offer affiliate
programs direct to marketers.
You might find that if you take the time to look around for other
products, you’re able to find something that is much more directly
relevant to the topic of your site (and thereby more likely to sell).
To find these affiliate programs, just try typing in your niche and
then “affiliate program” when searching on Google. You can also
find plenty of lists online for the best affiliate programs in each
industry.
Another option is to direct a manufacturer or seller that doesn’t
offer an affiliate program… and then to ask them if they would
consider creating one for you. If you manage to do this
successfully, you can strike up an exclusive deal and potentially
get a large commission too.
Of course, for this to work, you need to be able to demonstrate
that you have the reach and the influence to make it worth your
while.
Selling Services
Another option is to try selling a service or a SAS (Software As a
Service). This option is potentially the most lucrative!
The reason for this is that many services will offer you a recurring
commission. Let’s say that you manage to get someone to sign
up to a gambling website. Some gambling sites will offer a commission on all earnings from that customer for their lifetime
with the brand!
Likewise, if you can convince someone to sign up with a hosting
account, or to otherwise join a recurring service, then you will
often find that you are offered a commission that is paid to you
every month that they remain with that hosting company.
Of course, this might start as a small amount of commission. BUT
it can then add up to a large amount of time. In a few years, you
might have hundreds or even thousands of conversions, which
will then earn you recurring income even if your site were to close
down!
Chapter 3: How to Choose Affiliate Products
Wisely
While affiliate marketing is an incredibly simple and effective way
to make money online, it is not completely foolproof. That is to say
that if you choose the wrong product, or market it in the wrong
way, you might not see the immediate kind of success you were
hoping for.
A lot of your success then will ride on your ability to choose the
right product. Here’s what you need to know.
What Not to Sell
Most people when choosing a product to sell will load up their
affiliate network of choice (ClickBank, JVZoo, WSOPro) and then
look for the items that have the most sales and the best
commission.
This is a good move because those figures suggest that other
people are earning a lot of money and so should you be able to.
In fact, you can literally ‘copy and paste’ their business model!
But if that’s all you’re doing then you’re making a mistake. 99% of
the products at the top of the listing are going to be on the same
precise things: making money online, dating or fitness.
If you start promoting one of those books, you’re now competing
with all the other people selling the same book and all the people
selling similar books. Most people who have used the internet for
more than a day are already sick of being sold to ‘make money from
home programs’.
What’s more, is that these are the most competitive niches on the
web. If you don’t already have a massively successful
website/mailing list, then getting to the number one spot on
Google for ‘Make Money Online eBook’ or ‘Build Muscle’ is going
to be nigh impossible. You’re setting yourself up to fail.
Alternative Strategies
Instead, then, consider picking something in a smaller niche. Let’s
say you find an eBook aimed at a specific industry or job – may be something telling people how to make money from flower
arranging. It seems less exciting and the audience is smaller but
your product is now unique.
What’s more, is that you can easily reach those flower arrangers
by posting on a few flower blogs. And you can probably get your
sales page to the top of Google for ‘flower arranging eBook’ much
more easily. It has a clear USP as well, which makes it very easy
to sell.
Better yet though, is to look at the routes to market you already
have. What contacts can you leverage? Where can you reach a
lot of people? What are those people interested in?
Think about how you’ll sell the product and where you’ll reach
your target demographic before you pick the product. That is how
you succeed and it’s a strategy you can repeat over and over
again.
If you already have a successful website with a huge audience,
then of course it makes sense for you to choose a product that
will appeal to that audience.
Multiple Products
Remember as well that you have the option of selling lots of
products. This is another one of the big advantages of selling
digital products: you can quickly add or remove products from
your site without needing to spend days writing and formatting!
There are pros and cons to selling multiple products. Selling
multiple products is great if you have a big site and you’re using
soft-sale techniques (see the next chapter). This also allows you
to offer a range of prices for different types of customers.
That said, focussing on one product at a time will allow you to
create more buzz and excitement around that one specific
product, and to create a more streamlined website that directs
customers all to a single page: the buy page.
Choosing Physical Products
Choosing physical products is a slightly different process. Again,
the strategy here should be to pick things that are relevant to your
content, and to the typical reader of your website.
At the same time, they should also be items that are of good quality,
and that fulfil a real need.
The good news is that there is no reason to make a big upfront
investment and take a risk by buying lots of items in bulk. You
aren’t going to be looking at a situation where you have a
warehouse full of fidget spinners!
That means that you can follow trends, and generally throw
everything at the wall to see what sticks.
I do recommend though that you have a range of different
products at different price points, in order to cater to every kind of
buyer.
BUT also remember that you make a commission on anything that
is bought after the user visits Amazon. That means that the main
priority should be to get the person to click the link and to visit the
page – perhaps more so than selling that specific item!
***
Get yourself a web host and create your site. Make one new page
and place the sales page copy you got on there, along with your
affiliate link. You now have everything in place in order to start
selling and start making a profit! We’ll take a look at this next step in
the following chapter.
Chapter 4: Building an Audience and
Marketing the Products
The good news is that if you choose a topic that you find
interesting, you will essentially be earning large amounts of
money for doing something you enjoy.
But in order to get to this point, you first need to build that
audience and gain their trust as an influencer.
Are there other ways to sell affiliate products? Of course! And
we’ll explore those in this chapter too. BUT I still highly
recommend that you build that audience and make sure that
people are interested in your brand.
How to Create a Brand That Sells
Gaining this kind of influence of course is not easy. In order to get
to the point where people will buy things just because you
recommend them means putting in a lot of time and making an
honest attempt to provide real value over time.
This starts by creating a website along with a strong social media
presence. Don’t try and sell right away, but instead spend time
building up that trust and loyalty through a campaign of delivering
excellent quality content consistently.
The most important thing? Have a clear, strong brand, with a
great mission statement, and a concrete “buyer persona.” (The
buyer persona is the portrait of your “ideal customer.”)
The biggest mistake to make is to try and create a very general
website with as broad an appeal as possible. As with the digital
product you buy in the first place, this can be a mistaken strategy.
The reason for that is that when you go extremely broad, you
also necessarily create a brand that is dull and uninteresting.
A “fitness” website for instance is too generic and too done to
death to be popular. It means competing with the entire internet
pretty much. How do you stand out in such a saturated market?
Consider instead having a website that is about Fitness for
Over 40s. Or how about Paleo Fitness. Or CrossFit. Or Outdoor
Fitness. Or Hardcore Bodybuilding.
All of these options have a much clearer target audience, a much
clearer mission statement, and a more interesting hook. They will
each appeal to fewer people, but the people that they do appeal
to will be FAR more likely to engage and be excited that there is
something out there specifically for them.
The brand should then be born out of this clear and passionate
goal. That means that when someone looks at your logo or your
website design, they should know instantly whether it will appeal
to them or not. Your brand should strongly communicate who it is
for and what it is about: and your content should then back this
up.
The hardcore bodybuilding site will likely be red and black with
lots of dark images of extremely strong guys, and articles about
“boosting testosterone with compound lifts.”
Meanwhile, the paleo fitness site will likely be green and white
with images of people running outside in nature. From here, all
your advertising, all your social posts, and EVERYTHING should
be congruent with this image.
And then, when you choose your affiliate product, it should ideally
speak to that exact same audience. And you will market it in that
way, and sell it with that value proposition.
What’s ALSO crucial is that you provide unique and new content
that demonstrates real expertise.
Here’s a shock: if you hire a writer who doesn’t know about the
topic, then you will NEVER sell the affiliate product. Why?
Because all that hired writer CAN do, is to research the topic and
regurgitate it in their own words.
That means that none of the content is going to be new or
insightful, and might well be out of date or incorrect (because they
won’t know the topic well enough to identify when this is the
case).
You should write yourself or find a writer who is genuinely
passionate about the topic. Why? Because then they will have
something NEW and exciting to say! This is how you become a
thought leader, and get people to listen and to sign up: because
they want a new perspective.
Be bold. Be different. Be passionate. Then choose a product that
speaks to the very same audience.
Don’t have time for that? Don’t worry – there are other options too
which are listed below.
Placing Your Link
As an affiliate marketer, selling couldn’t be easier. You’re given
one link, which is a link to promote a product and you can then
make sales and cash from anywhere you place that link.
So the question is: where do you put it?
Most of us will place our link on a landing page/sales page, but
this is only one option. In this section, we’ll look at how that works,
as well as several more options.
Creating a Sales Page
A sales page is a page on a website that has been designed
specifically with the purpose of selling something. That means
that it won’t provide any other content (no articles) and likely no
other links or even adverts either. You don’t want anything here
that could risk distracting people from the product you’re selling.
The design of a sales page is normally going to be very long and
narrow, which will, in turn, encourage readers to keep scrolling and
therefore to invest more time into the process of reading what you
have to say. This makes it much harder for them to leave without
buying, as they will feel as though they wasted their time!
Most important though is the writing. Write your sales pitch
correctly, and you can take this captive audience and turn them
into eager buyers.
Persuasive writing is an incredibly powerful tool that can turn you
into a marketing Jedi. These are not the drones you are looking
for…
Ultimately, if you know how to use words to persuade an
audience, then you will be far more effective at making sales, at
getting people to subscribe to your list, and generally at achieving
any goal you’re looking to.
So how do you go about learning this superpower? Here are
some tips that will help…
• Grab attention: People are in a hurry and they don’t want to
read through large amounts of text. If you want to persuade
your audience, then first you need to get them to actually
read what you have to say. How do you do this? One
method is to open with a bold statement.
Another is to grab attention by using a narrative structure.
The latter works particularly well as we naturally find it very
difficult to turn away from a story without getting to the end!
• Appeal to facts and figures: People aren’t always inclined to
trust you – after all, they’ve never met you and they know
you want to sell to them! Instead, then, let the numbers speak
for you. The more figures you can quote and the more
authorities you can reference, the more persuasive your
argument will become.
• Anticipate: Try to anticipate the concerns that your readers
will have and then combat them right away. For instance,
you can mention how there are ‘lots of amazing sounding
offers online’ but point out that this isn’t ‘just another scam’
• Mitigate risk: People are naturally inclined to ‘loss aversion.
This means that they are keener to hold onto what they
have than they are to gain something new. You need to
remove any risk factor then by offering money-back
guarantees and free trials.
Most importantly: understand the value proposition. This is the
emotional value of your product: the way in which you are
promising it can change your readers’ lives. For example, if you
are selling an ebook on fitness, then you should note that you’re
not really selling an ebook on fitness!
What you’re really selling is the feeling of having boundless
energy, ripped abs, and tons of confidence. You need to focus on
that! Speak to the heart, and try to get the reader to feel
something – ideally excitement for buying your product.
Remember: many digital products will come with ready-made
sales pages like this, meaning that you can simply lift the script
wholesale to use on your own page.
With your sales page, you now simply need to direct your
audience toward that page in order to start generating
conversions. This can be done through emails, and by promoting
your product on your social media. You can even include adverts
for the product in the sidebar of your site and elsewhere.
Building a Store
If you are selling multiple affiliate products (which is also a very
good strategy), then you can build a store in order to sell them
from. That means that you’ll be highlighting and promoting
products that are relevant to your brand as you might do in an
eCommerce store. The only real difference is that when the buyer
clicks on your item, they will now instead be taken to an external
page.
This is simple to do: for example, you can do it by using the
WordPress-friendly eCommerce plugin called WooCommerce.
This will allow you to create a store from your site where people
can view items. It supports affiliate content, meaning that if
someone clicks on an item, they will be taken to the new page
using your referral link.
More Ways to Sell
But how about embedding links within the body of your articles?
This is something that very few affiliates take advantage of but it’s
a great way to monetize a website or blog. Simply write about
whatever subject you’re interested in covering and then insert an
affiliate link into the text. This way, you can promote the product
subtly and anyone who is engaged with your content might click it.
It’s like adding AdSense to your page, except you earn much
more commission and you get to actively encourage people to
click the link. You can even be honest about the fact that it earns
you money!
In fact, the law in many parts of the world is that you must
disclaim that you are making money from those products.
You can do this easily by using a plugin that adds a message to
the bottom of every page on your site – but don’t forget!
One of the best types of content for selling affiliate products is the
top ten list. You can make a countdown article listing the best
home gym equipment if you’re in the fitness industry, or you can
create an article sharing the most powerful laptops on the market
if you write about tech.
Whichever you do, this is perfect for generating clicks and money,
and will also lend itself perfectly to rich snippets, which can really help your content to stand out in the SERPs (Search Engine
Results Pages).
Likewise, there’s nothing stopping you from placing an affiliate link
within the body of an e-mail. This is a great way to reach people
right inside their inbox at a time when they may be receptive to
your offers.
Affiliate links can also go in eBooks. If you are selling a digital
product or giving one away for free, then you can add links to your
PDF. The people reading this are likely to be highly engaged with
your brand, and thus likely to buy what you recommend. These
are qualified leads and that makes it the perfect place to try and
sell even bigger ticket items.
Imagine selling a digital product for $20 a pop, and then making
lots MORE money from all the people reading the book and
following your advice.
Or how about putting an affiliate link on a physical flier or
pamphlet? The best way to use this is to use a more memorable
and simple URL and then have it redirect to your affiliate link. That
way you can actually advertise your product in person!
The point of these suggestions is partly to demonstrate that you
don’t always have to be actively selling the product: you can try
the soft-sell by simply adding the link, perhaps with an image.
This works especially well for physical products (especially if you
use a well-designed button and the item is actively related to the
content on the page). If you have a popular site with a lot of
viewers and a lot of content, then simply weaving buy links in
throughout in this way can lead to lots of sales trickling in… and
they all add up!
There are many more ways you can use affiliate links, you just
have to be creative. Experiment and try different things and you
might be surprised what works best for you and your product!
PPC Advertising and Other Marketing
But what if you don’t have an audience? What if you aren’t an
influencer who has earned the trust of your readers?
In this case, you will need to find ways to send visitors to your
sales page directly. The good news is that you can do this easily
through PPC (Pay Per Click) platforms such as Facebook and
AdWords.
PPC means that you only pay when someone actually clicks on
your advert. You decide what your maximum spend “per click” is
going to be, and what the cut-off point of your budget will be as
well. If you set your per click to spend too low, then your ad won’t
show when there are lots of competing ads from other brands in
the same niche. Set it too high, and you likely won’t turn a profit.
When placing ads on Facebook, you will be able to target who
they are shown to based on information that users share with the
social site. Those include:
• Age
• Sex
• Location
• Hobbies and interests
• Job title
• Income bracket
• Interests of others
And more!
When placing ads on Google through AdWords, the aim is to
consider not only the interests of the person (based on what they
are searching for – the “keywords”) but also the intent of that
person.
The intent is an important consideration for PPC, because it tells you
whether someone is researching, or looking to buy.
If they are researching, then they might search for “best computer
games this year.” If they are looking to buy, then they might
search the name of the computer game, or “cheap computer
games.” You can also use “negative keywords” to rule out
phrases that might suggest someone is not interested in buying
and so has the wrong intent (such as “free download”).
The aim of PPC is to ensure that people ONLY click the link if
they are likely to buy from you. This lowers the amount you
spend while increasing the potential profit. That means the
adverts must be as tightly “targeted” to the right person as
possible, even to the point of scaring away people who won’t
likely want to buy using the right text.
The link should of course direct people to a sales page in order to
maximize your profits. You then need to focus on the conversion
rate of your site. In other words, if your landing page is well
written, then it might convert 1% of visitors (meaning 1% of
visitors buy from you). The higher you get this number, the more
you can afford to spend on your advertising while still earning a
profit.
Direct Selling Through Facebook and Other Platforms
Of course, you also have the option to sell directly through those
other platforms. There is nothing to stop you from sharing an affiliate
link to your Facebook group, or to your Instagram (in your bio, or
once you are able to add the swipe-up feature on stories). This is
a useful way to build an engaged audience if you don’t have the
skills or time to create a website.
Chapter 5: Powerful Modern Tools and
Strategies
Selling a combination of different products – including digital,
services, and physical - is far more powerful because it combines
the kinds of massive sales you can make by building a loyal
audience with the VOLUME that comes from shifting lots of
physical products.
And here’s something else to keep in mind: having such a diverse
portfolio of affiliate products to sell on your site means that you
have the option to add things that are “pie in the sky” sales. An
example? I once sold an MBA through an affiliate link! This was
through EDx, which is a potentially hugely profitable affiliate program, though also an example of one that you must sign up
for.
The challenge? Managing and juggling all of those different items!
This is why the big, serious brands will use tools that streamline
this process, and that gives them access to some of the most
lucrative affiliate programs on the web.
Crucial Tools for Taking Affiliate Marketing to the Next
Level
One of these tools is Genius Link. Through Genius
(https://www.geni.us/), you are able to attach multiple different
accounts and then add their affiliate programs. This works
particularly well with Amazon, as it allows you to add accounts
with each of the different local versions of Amazon.
Each link will then send the user to the correct version of Amazon
based on their location, meaning you don’t need to worry about
losing customers! You can also add a number of other programs, however, such as Barnes&Noble, BestBuy, and iTunes!
From here, you can generate a link from Amazon as easily as
grabbing the URL to the sales page, and then pasting it into a
box. If you have the Chrome plugin, you can just click that button
right there when your browser is pointed at the page!
A similar option is something called Trackonomics
(https://www.trackonomics.net). This tool works in a similar way,
but lets you add items from a FAR larger list of affiliates.
That includes the likes of the aforementioned EDx. Better yet,
Trackonomics can let you search for products in a vast array of
different affiliate accounts, and then use the option that earns the
most cash.
In other words, if you are selling a smartphone, you can now
compare the commission on that smartphone where you sell it
from Amazon, versus the commission where you sell it directly
from the manufacturer. Versus Best Buy, versus every other
option out there!
Both tools also let you track clicks and purchases, in order to
identify which of your links is the most popular, to identify when a
link is down, or to see how much you have earned in a given
timeframe.
The only downside? Freakonomics costs a HUGE $500 per
month. There is a free trial, however. Genius Link meanwhile is
free.
More Tools
These tools will help you to take your affiliate earnings to another
level, but there are many more options out there as well for those
that want to create a more streamlined business model and
funnel.
For instance, it is almost essential to use Google Analytics in
order to track the success of your website and individual pages.
You can see how you rank for different terms, optimize those
terms, and then see how those pages are leading to the sales
page, and which routes earn the most commission.
Similarly, using tools that let you conduct A/B tests on your
landing page can also help you to improve it to the point that it
massively increases conversions.
Conclusion
So, there you have it: everything you need to know to build a highly successful affiliate marketing business. Whether you keep things simple or aim for the stars is up to you, but I highly recommend you follow the advice in this book and try selling real products that have broad appeal and massive prices as well as the traditional digital eBooks and courses.
The classic process for selling affiliate products is simple:
• Find a digital product and get an affiliate link
• Create a sales page
• Place link on a sales page
• Send traffic to sales page both from your own website, and
through marketing
• Wait until the product stops selling, then rinse and repeat
I am recommending that you slightly alter this model, to earn
more money and build a more resilient, long-term business
model.
Here’s the new strategy:
• Create a website and build an audience that trusts you and enjoys what you do
o Do this by generating genuinely unique and passionate content with a strong visual brand and missions statement
• Find a few big-ticket affiliate products and services and create sales pages for those, then “launch” them from your site by using email blasts and teasers to create hype
o Find the products that are most successful and then
send more visitors here through paid advertising
• Meanwhile, sell as many smaller digital products, Amazon physical products, and services, through articles and websites that you promote using SEO
Whatever you do, you can now enjoy earning money while you
sleep – and the more you experiment, the more efficient your
sales technique will become!
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